Marketing Your Home for Sale

Why are people still paying 5% - 6% to sell their home?

Why is 1% the new number?

South Florida 

A strong market to be a seller 

Total listing fee is 3.5%

Contact me 561-676-2200. 

The Truth

Early in my career, I understood that proper marketing of a home had nothing to do with commissions but experience, negotiations, and service. Most believe that exceptional service has to cost more, but this is not true. Because the Palm Beach Group is not a franchise-owned brokerage, it does not adhere to the typical corporate policies regarding commissions.  

Most Realtors use the same top-tier real estate websites to market your home like Zillow,, Trulia, and These sites draw more traffic than all the rest combine. This syndication includes almost every single real estate website showing local MLS listings.

  • Eighty-nine percent of sellers listed their homes on the Multiple Listing Service (MLS), which is the number one source for sellers to list their home. In Florida, it is 94 percent.
  • Fact! This single most important marketing channel is the MLS. It maximizes exposure to buyers.

Professional Marketing Plan

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Determine Value

Expert analysis of your home using comparable sales and specific criteria like location, upgrades, desirability and market conditions .

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Walk-Through Checklist

Complete walkthrough checklist of home and neighborhood features, upgrades and functions including major appliances and systems throughout the home.

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Video Service

HD video including aerials, full interior and exterior. When appropriate.

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Photography Service

Included HD photography of the interior and exterior.

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Complete Narrative

Your home is presented to the highest standards with descriptive narratives articulating your home’s best features.

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Marketed on Proxio

Your home is marked on Proxio. An international listing service where properties are marketed in 151 countries and translated into their respective languages.

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Sign on Property

Professional real estate sign on property. When applicable.

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MLS Home Flyer

A homebuyer flyer is placed inside your home highlighting features and description of your home.

Concierge Style Services for Home Sellers

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Concierge Team

My Expert team will handle everything

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Closing Coordinator

Close effortlessly and successfully with my professional closing coordinator. This ensures all parties are performing under the terms of the contract. From contract to closing they handle communications between Realtors, lenders, inspectors, appraisers, attorneys, escrow officers, the closing company and you.

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Expert Negotiations

With hundreds of successful closings, I advocate on your behalf. Since 2003 my transactional experience has given me experience and skill.

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Online 24/7 appointment center for agents to schedule viewings of your home.

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Home Preparation

From the curb to beyond the front door, what a buyer sees can make or break the very important first impression. My professional consultation can make the difference.

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Repairs Scheduling

How hectic is your schedule? I’m happy to coordinate estimates and repairs on your behalf when needed.

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Lockbox for Your Home

A secure electronic lockbox will be put on your home when appropriate. Agents must have access to show at their customer’s schedule. Do not miss a potential sale.

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A critical part of the contract process. I have experience in what is the next best move for you to make after the inspection report comes back.

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I personally call each and every agent to gain valuable insight on what buyers and Realtors are really thinking and feeling about your home.

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Weekly MLS reports are sent. These reports provide statistics on online activity and what other competition buyers are looking at online.